Wild & The Moon arrives in Doha


Wild & The Moon is a lifestyle and health-centric restaurant, the brainchild of Parisian entrepreneurs Emmanuelle and Herve Sawko, who are firm believers that food should be good for you, good for the planet & simply delicious. The first Wild & the Moon restaurant opened in Dubai, which became such a success that more restaurants in Paris followed. So far, they have outlets in Paris, Amsterdam and now Qatar, nestled in the internationally revered department store Printemps Doha.

The ethos behind Wild & The Moon is to offer ultra-healthy food for all people to enjoy. Their offerings include plant-based, vegan, organic, gluten- and sugar-free options. The menu boasts various smoothies, juices, spreads, puddings, and salad bowls which you can get yourself, ready for take-out. The menu has been formulated by plant-based nutritionists around hearty, flavourful ingredients that replenish the soul.

At the counters they display a host of different pastries, blueberry scones, banana cakes, muffins, chocolate tarts, and cookies. It also features hot meal options such as soups, sandwiches, various burgers and more. They also offer coffee, teas and various lattes like Matcha, turmeric, and chai.

“Wild & The Moon’s products are homemade, made out of wild, organic, local, ethically sourced and pure ingredients, using vegetables, fruits, herbs, roots, nuts, seeds and superfoods. No refined sugars, no additives or chemicals, no GMOs, no gluten, no dairy, and we like to serve it that way, pure and intact.” stated Herve Sawko. “Our recipes are inspired by the seasons, ingredients we believe in, travels we’ve been on and meals we share with friends and family. We have taken flavours and ingredients from our memories and travels and combined them with herbalism and naturopathy to create a new alchemy, new nutrition bursting with vital energy.”

Wild & The Moon interiors perfectly reflect the brand’s identity and ethos. Its urban minimalism and ample splashes of naturalistic green invite you in effortlessly. Printemps Doha commissioned internationally celebrated botanist Patrick Blanc, a French botanist who works at the French National Centre for Scientific Research, where he specializes in plants from tropical forests, to create incomparable pieces of living art for Wild & The Moon. Blanc is the modern innovator of the green wall, having pioneered the modern vertical hydroponics gardens, including thousands of unique species of plant life, mindfully selected for each visitor to explore and experience while dining.

All Wild & The Moon preparation methods ensure its food is as close to its original state as possible, with its natural healing force intact. These techniques may involve the soaking of grains, seeds and nuts to remove toxic anti-nutrients and revitalize or pre-germinate to enhance the benefits of essential elements. The techniques also include fermentation to elevate the nutrient count and improved digestion and assimilation, as well as low-temperature dehydration to preserve essential enzymes and antioxidants. Cold-pressed to preserve live nutrients and enzymes your body needs.

“We only use high-quality products seasonally harvested by local farmers. Besides promoting healthy agriculture and biodiversity, we are also striving for sustainable and healthy agriculture as well as the Planet’s biodiversity. Our goal is to reach a zero-waste policy and recycle everything as much as we can. The fibre-rich pulps from our juices and nut milk are revitalized into light, nutrient-dense raw crackers.” remarked Sawko. “We use 100% biodegradable packaging from the label and its glue. Our vegetal plastic is made from corn starch and sugar cane by a process that requires little energy and has a low environmental impact,” he added.

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